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Mercateo (Unite Group) is one of Europe's leading specialised B2B marketplaces. Marketplace365 supports sellers in the day-to-day handling of purchasing enquiries, tender documentation and communication in 13 languages — 365 days a year.
Mercateo (part of the Unite group) is one of Europe's leading specialised B2B marketplaces, operating in 16 countries and serving institutional buyers from industry, public administration and MRO. Over 16 million products in the B2B, MRO and Office Supplies categories.
Unlike consumer marketplaces, selling on Mercateo is based on relationships with purchasing departments, framework orders and tenders. The buyers are companies, public institutions and tendering authorities — and response time and precision decide whether a contract is won or lost.
Enquiries from institutional purchasers directly affect tender and budget decisions — not just satisfaction with a single order.
B2B buyers verify a product's technical compliance with industry standards before the order reaches the ERP system. A precise answer is a condition for the purchasing process to move forward.
Data sheets, certificates and declarations of conformity required in tender processes — often in the local language of the target market. No documentation = a lost tender.
Consolidated invoicing terms, handling of framework orders, document corrections and settlement-related questions — typical of institutional buyers.
Mercateo operates in 16 countries, from DE, AT, CH through PL, CZ, SK, HU to DK, SE, FI and NO. Each market requires local communication and knowledge of the specifics of B2B purchasing.
Questions about REACH, RoHS and CE compliance in individual markets — institutional purchasers verify compliance before buying, especially in public procurement.
A delayed reply to a tender enquiry means a lost contract — not just a negative rating. On Mercateo B2B, response time translates directly into the outcome of negotiations.
Marketplace365 helps sellers scale B2B customer service on Mercateo without having to hire multilingual specialists in each of the platform's 16 markets. We can take over all or a selected scope of communication — tailored to your processes, product categories and ticket volume.
We operate 365 days a year, including during quarterly and budget peaks, when B2B buyers intensify their orders and expect immediate answers.
Launching B2B customer service on Mercateo is quick and does not disrupt your sales processes.
We learn about your product categories, Mercateo markets, enquiry volume and types of tickets — from technical questions through tenders to wholesale complaints. We check where your team loses the most time.
We define the areas: purchasing enquiries, tender documentation, technical communication, B2B invoicing, complaints or content localisation. We agree escalation rules for matters requiring a commercial decision.
We build a working model tailored to your processes and the Mercateo markets where you are active. We scale the scope of service as your sales grow or the number of active markets increases.
| Aspect | Mercateo | Amazon Business | eBay |
|---|---|---|---|
| Best fit | MRO, Office Supplies, industrial products, tenders | Broad B2B and B2C sales across many categories | Cross-border sales, new and used products, accessories |
| Typical service challenges | Technical enquiries, tender documentation, B2B invoicing, localisation for 16 markets | Compliance with platform policy, fast response, handling of returns and statuses | Buyer questions, international shipping, returns, buyer-seller communication |
| How Marketplace365 helps | Multilingual B2B customer service, tender support, localisation of product content | Scalable handling of messages and after-sales processes | Multilingual customer service and organising international communication |
Yes. Marketplace365 communicates in the local languages of all 16 Mercateo markets — from German, through French, Italian and Spanish, to Dutch, Polish, Czech, Slovak and Hungarian, as well as the Scandinavian languages: Danish, Swedish, Finnish and Norwegian.
Yes. We support the localisation of product descriptions, data sheets and certificates required by institutional buyers in individual Mercateo markets — including the documentation needed to take part in tenders.
Yes. We handle communication related to tender processes, including replying to enquiries about availability, specification, delivery terms and documentation — based on agreed scenarios and the product data provided by the seller.
Yes. We support communication around consolidated invoicing, framework orders, document corrections and settlement-related questions — typical of institutional buyers using Mercateo.
Yes. The Marketplace365 model is flexible. We can serve selected markets (e.g. DE, AT, CH) or selected areas of communication — only technical questions or only complaints handling — and extend the scope as your sales on Mercateo grow.
Yes. B2B buyers intensify their orders at the end of the quarter and the budget year. Marketplace365 operates all year round without breaks, which keeps service continuous precisely when the number of enquiries and orders rises sharply.
Relieve your team, shorten response times to purchasing enquiries and scale B2B sales across all 16 Mercateo markets — from DACH and Benelux to Scandinavia and Central Europe.
Book a free consultation See other platformsWant to find out how Marketplace365 can support your B2B sales on Mercateo? Fill in the form — we will get back to you within 1 business day.